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- AEO
How to Manage AI Bots in robots.txt: Search, Training and User Requests
Separate search crawlers, model-training bots and user-triggered fetches. Use robots.txt examples and verify access without accidentally blocking ordinary search.
How to Build a Sales Funnel and Find Where Customers Drop Off
Map your sales funnel with ecommerce and service examples. Calculate conversion between stages, distinguish tracking gaps and choose what to improve first.
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- SEO
Internal Linking: Connect the Right Pages in the Right Context
Build an internal linking plan from your blog and service pages. Use worked anchor-text examples, find orphan pages, and check destinations before adding links.
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- SEO
Site Migration SEO: From URL Mapping to Post-Launch Checks
Plan a domain or URL move with 301/308 redirects, canonical tags, hreflang and Search Console. Use a worked mapping table and diagnose redirect errors.
How to Set Up Google Analytics 4 and Validate Your Data
Set up a GA4 property, web stream and Google tag. Check DebugView, key events, duplicate counts, retention settings and your first acquisition report.
How to Get an SSL Certificate: Setup, Renewal and Error Checks
Choose an SSL/TLS certificate, check domain coverage and verify HTTPS. Learn about free options, renewal, common errors and the SEO migration checklist.
How to Create a Social Media Report with a Worked Template
Use a worked report, engagement-rate calculations and a real UTM tool screenshot. Separate clicks, sessions and enquiries to choose a useful next action.
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- SEO
How to Use Google Search Console: Setup and Your First SEO Review
Set up Search Console, verify your website and submit a sitemap. Use Performance, Page indexing and URL Inspection to choose a practical next action.
AI Image Generators: Choose a Tool, Write a Prompt and Edit
Compare image generation workflows in ChatGPT, Gemini, Firefly, Midjourney and Canva. Use a practical prompt, inspect edits and check rights before publishing.
Web Accessibility Checklist: 9 Practical Checks and WCAG
Check keyboard access, contrast, forms, image alternatives and zoom. Understand WCAG 2.2 requirements, record issues and assess automated testing limits.
What Is a CDN? How It Works, Setup and SEO Effects
Understand CDN vs hosting, cache HIT and MISS, and safe caching rules. Follow Cloudflare setup checks and assess costs, performance and SEO effects.
What Is Figma? Uses and Your First Clickable Prototype
Find out what Figma does, how its free plan works, and how Design differs from Make. Build a two-screen prototype with auto layout and a clickable connection.
What Is Content Marketing and How Do You Start?
Learn content marketing through examples and a practical brief. Choose formats, plan distribution, connect SEO, estimate costs and measure useful results.
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- AEO
Google AI Mode: How to Use It and Understand Its SEO Impact
Learn how Google AI Mode works, how it differs from AI Overviews, and what changes for SEO, organic traffic, content planning and measurement.
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- SEO
On-Page SEO: What It Is and What to Check Before Publishing
On-page SEO means shaping a single page's content and code around search intent. Includes a 7-point pre-publish checklist, the three SEO pillars and how to measure.